In their constant quest to grab attention, marketers have been known to resort to various tactics. One of them is devising catchy brand names. One day, as I glanced through the aisles of a supermarket (will not name) a series of apparently innovative and seemingly interesting brand names caught my attention. It was the detergent section. After the Henkos, Ariels, Prils and other biggies came a few not so well known ones - these were manufactured by the company that owns the supermarket in question. The eye-catching names were: Mopz - the phenoyl, Scrubz - the utensil detergent gel, Floorz - some floor cleaning agent. Excruciatingly creative.
Bemused at this, I thought about the unrestrained use of the letter 'Z' these days. "Hellozzzz" and the likes. Annoying to the core, but they seem to have caught up with the times, and left me feeling quite uneasy. Nevertheless, my curiosity led me to look up the words that end with the letter Z and are really a part of the English language; eventually I did find a whole bunch of them. In the process I also realised that some brand names really had a meaning. Quite a welcome surprise, should I say! Thank you Mopz and Scrubz and Floorz for enlightening me. So far I could only think of 'zig zag', 'zip-zam-zoom', 'bar-mitzvah' and a little more (being modest here of course) when it came to the utility of the last letter of the English alphabet.
The curious minds reading this can access the list of these holy wordzz here!
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